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Project

Floor films – Antalis Sweden

Extravagant store advertising with outdoor floor films - Antalis Sweden

The project:

A visitor strolls across a large trade fair in the USA. At a rocky coast with lush vegetation he stops in surprise.

A large-scale, naturalistic graphic stretches across many square metres of floor and delivers a completely unexpected moment of surprise. A great look for the exhibition stand – made possible by printable floor films for a wide range of uses. Whether asphalt or carpet, indoor or outdoor.

“A great graphic, super effect. We would like something like that for our store in Oslo too,” the visitor decided. That is how Antalis Sweden came to BlaueErdbeere.

Details:

“We want to have nature … and a walkway to the entrance. A waterfall would be great too.”
To create a naturalistic scene from a bird's-eye view for an area of 48 m², it takes a number of hours of image research, image composition and detailed fine work to merge all the fragments with one another into a single new motif. Only in this way can great image quality and unbeatable colour brilliance be ensured at large formats of this kind.

In this case the client produced it themselves. The premium product AsphaltWalk has long been established in Sweden too, and Antalis Sweden is the distributor of this product.

An imaginative, cross-border project with plenty of freedom for our graphics department. It was fun and looks great.