L’Osteria Willich: visibility that works – already on the A44.

For L’Osteria in Willich, BlaueErdbeere realised a 15-metre-high, three-sided tension-fabric installation that already catches the eye from a long way off on the motorway and speaks directly to hungry guests.

Three LED lightboxes sized 6 x 2 metres provide a strong long-range effect and clear brand presence. The installation is complemented by high-quality profile 5S letters and the characteristic lettering “PIZZA E PASTA”, “CUCINA” and “Bar Italiana” – produced as acrylic and neon-style individual letters.

Alongside the concept and the implementation, we also took on the application for a building permit for this project and carried out the full installation – all from a single source, for a smooth process.

“The result at the Willich site is well worth seeing. Striking outdoor advertising that effectively combines functionality and brand identity. Thanks to the long-standing collaboration with L’Osteria, we were able to deliver this project efficiently and to a precise fit too. We wish the whole L’Osteria Willich team a successful start, many enthusiastic guests and a full house at all times. To a strong opening and a successful kick-off”, Henrik Schmidt, project manager at BlaueErdbeere.

“With BlaueErdbeere we had a partner at our side who not only convinced us in the execution, but thought the project through as a whole and supported it – from planning to the final installation. The visibility of our site turned out exactly as we had wished,” Thomas Wentz, franchise partner of the new L’Osteria Willich.

With the new L’Osteria in Willich, a modern hospitality location is taking shape right by the motorway, combining Italian zest for life with a generous spatial concept. Around 200 indoor seats, a spacious terrace and an open kitchen as the central eye-catcher create a lively restaurant experience. The project, with an investment volume of over 4 million euros, is being carried out by the franchise partners Janine and Thomas Wentz and creates around 60 new jobs in the region. The town of Willich sees the siting as a targeted strengthening of the local hospitality offering.