With well-thought-out property branding you create a consistent brand presence both indoors and outdoors. That increases the recognition value of your property and can help your visitors find their way around.
The advantages at a glance:
consistent CI at the PoS
durchdachtes CD
Indoor and outdoor
a comprehensive concept
Rebranding
Challenge: It's always the sum of all the branding components that turns a stone building with no identity of its own into a company headquarters. For Baulig Consulting GmbH in Koblenz, BlaueErdbeere supplied a complete outdoor as well as indoor branding, including the application for a building permit.
Products for outdoor use:
flags, a triangular pylon in front of the door in the huge size of 5 x 1.8 metres, and building signage of 5 x 2.5 metres made of individual letters on an aluminium cover.
Products for indoor use: classic acrylic lettering mounted with a stand-off.
Installation: Delivery and installation are done with a mobile crane.
Departments involved: Metal production, print production, installation
Challenge:
Concept development for new offices and showrooms in a timeless design
Products:
9 ALU-Star textile tension frames: 150 mm with high-power LED, with dimensions
3D letters: profile 5s
Vinyl lettering
Custom build: 2 platforms including lettering made of routed letters, painted in a gold tone
Digital stele
Total period: 3 months
Installation: yes
Departments involved: Design, print production, metal production, installation
Challenge: none
Products:
3D letters: large aluminium hoods as a substructure, with stand-off Profil 3 letters and integrated LED lighting, back-lit
Total time: 8 weeks
Installation: yes, 7.5 t boom lift
Departments involved: Sales, graphics, metal production, installation
Concept/design by CONZEPS GmbH, Düsseldorf
Challenge: Apply one consistent brand to well over 100 branches across Germany. Every location has different conditions. Not everything is allowed under municipal bylaws at every location. Building permit applications often have to be submitted.
Products:
Lightbox: double-sided with a panel (projecting sign)
Lightbox: single-sided with a panel
Illuminated panels in aluminium: single-sided and double-sided
Acrylic letters: 19 mm unlit, contour-milled, white, and 30 mm lit, contour-milled (returns and back painted opaque, face-lit)
Company signs: in clear solid acrylic, laminated with high-performance film, in any format, and signs in Dibond® in any format
Window lettering: various, mostly plotter-cut: contour lettering and/or full-surface vinyl with through-coloured film, plus frosted-glass film and privacy film,
a mix of red and white elements, glass décor and perforated film (perforated film with digital print)
Beach flag: teardrop shape
Total time: Ongoing since the start of 2018
Installation: yes, in full
Departments involved: Sales, design, print production, metal production, installation
Challenge: The replacement of the contours on the chimney
Products: Advertising tower: conversion of the illumination from high-voltage neon tubes to LED technology with acrylic outlines
Total time: 15 working days
Installation: yes, at a height of 40 m with the right cherry picker
Departments involved: Sales, metal production, installation
Property branding: much more than just a property logo
The days when property marketing consisted of a logo on the property are over. Today, branding starts with the façade design and ends with the interior architecture, with appealing corporate architecture. In their planning, the architects pay attention to a strong brand presence and to keeping to the corporate identity (CI).
We are a partner for architects
Working with the respective architects, we make sure your building gains in appeal while keeping to your corporate identity (CI) and with a well-thought-out corporate design (CD).
From designing the glass façade through to floor stickers indoors
As a manufacturer, we know the various design options that are possible in and on a property. That can be both inside and outside: for a glass facade we produce the matching stickers for the Window lettering – here, among other things, we also have experience when special sun-protection films are needed. If the building is to be fitted with advertising slogans, we produce the façade film application and support you, for example, in the development of tension fabric systems. If requested, our advertising agency will gladly help with the façade design too. Inside the building itself, floor stickers provide better orientation. Modern displays with clear advertising messages round off a consistent corporate design.
Property branding in Germany and neighbouring EU countries
As a signage manufacturer based in Krefeld on the Lower Rhine in NRW, we have successfully completed various property branding projects. The customers who want to carry out a visual property upgrade with us come not only from the surrounding cities such as Düsseldorf or Köln. Our installers have also already branded properties in many other cities in line with the respective corporate design specifications.
Rebranding in property marketing
If your property marketing is outdated, we are very happy to help you with the rebranding. A CI change, including a CD change, often also leads to the rebranding of the whole building, or of the buildings.
Anyone who has to change over an existing branch network at many different sites after a takeover will find a partner on equal footing in us. We are also very happy to advise you in the area of Multi-site and franchise strategy.
Group rebranding at the PoS – national and international
The complex subject of group rebranding is familiar to us too. In doing so we keep both to the required timeframe and to the visual adaptation regarding the new corporate design. We can also help you with our experienced team on an international CI changeover.
Sales
Sales
Sales
Make your property more noticeable from the outside. With tension fabric systems or illuminated panels, it gets noticed more readily.
We come throughout Germany and to neighbouring EU countries.
That depends on the particular project and unfortunately can't be answered across the board.
Our designers are happy to help you create a new logo.
Illuminated signs, vehicle lettering or complete branding – we advise you in person, with no obligation.
