What would a company be without a logo? Not a great deal. Because your logo should appear on every advertising message. Always. So that your logo has the right effect on your core target group right from the start of your business, it’s best to have it created professionally. By us, for example.
The advantages at a glance:
Strategically matched to your target group
you get all the rights
professional, individual, creative
various file formats
Online and print
Your logo gets noticed in advertising
Your logo should represent your company, it should be clear in its message, not be overloaded, and be adapted to the core target group in question. Fancy an example? We are BlaueErdbeere signage. So it makes sense to include a blue strawberry in our logo. Since our customers are to be found in B2B (Business-to-Business) and we present our company outwardly in a rather clean way, we do without gimmicks in both the lettering and the graphic. But since, out there, a blue strawberry does not mean much to you – maybe they produce tasty blue strawberries you can eat? – we complete our pictorial mark with the word mark signage manufacturing shop and sometimes also the tagline: fitted with signs. lit. lettered. won people over. The two additions make it completely clear to you what we stand for.
It looks different in B2C (business-to-consumer). If, for example, you sell ice cream and have a rather playful core target group, you should express that in the logo too. Here, for example, nostalgic elements can be worked in.
With logo design it is less about your personal taste and more about the industry and the core target group of your company. You should always make sure that your logo, as part of your brand strategy and online marketing strategy, is also understood by people who have never come into contact with your brand.
Tip: In general, though, less is more. Our logo has a clear outline and a simple shape. For example, also make sure the logo works for Vehicle lettering and similar uses. Images in the logo have little impact from a distance.
Examples and ideas: creating a logo for companies
As different as the sectors are, so too are the logos, and the emotions that the logos and the word mark and picture mark they contain are meant to stir.
Here are a few examples of which graphics and lettering a logo could include.
• A building company could, for example, have a building in the logo as the pictorial mark. The wordmark could be: Building company Müller (name of the company). Realises housing dreams (tagline).
• A nail studio might have a painted fingernail as a graphic element and, next to the name, the addition: nail design and manicure.
• A restaurant might depict a tasty dish graphically as its picture mark and choose the following as its word marks or claim: Restaurant Bauer. Tasty Swabian.
• Gebäudereinigung Bauer can show its utensils graphically. And as an extra: Makes offices clean.
• Hausmeisterservice Schuster can show its tools graphically. And as a tagline: There for you 24/7.
• A doctor could visualise a stethoscope. Group practice Dr. Schmidt, Dr. Schneider. Your family doctors.
• Farmer Esser can visualise the equipment typical of his farm. Fresh milk from the organic farmer.
• And if you’re in the IT sector, you could have us design a logo that includes a screen or a keyboard next to your name. Next to it the line: Wolfgang Fischer. Your IT expert.
Further design features in logo development
Important in logo development, alongside colour perception and colour psychology, is also the setting of typefaces and font styles. There are always design and base elements that are used. Have you ever noticed that logos aimed at the core target group of younger women tend to be kept in pastel tones and look playful? Logos whose core target group includes middle-aged men in the IT sector, by contrast, tend to prefer blue colours and contain no ornate typefaces.
Brand development and logo design Krefeld
We are a advertising agency and Signage manufacturing shop. Our head office is in Krefeld on the Lower Rhine. From here we are very happy to steer your brand and logo development for Krefeld, for NRW, for Germany, neighbouring EU countries and worldwide too.
You are very welcome to put your logo design in our hands – we will help you create a professional logo. We also advise you on developing your tagline, your lettering and your emblem. Alongside logo development, we are also very happy to advise you when it comes to overall brand development and Branding concepts for your business.
Development in Illustrator® and Corel Draw®
Of course our trained graphic designers work with professional graphics programs such as Adobe Illustrator® and Corel Draw®. When the logo design is finished and you are happy with the result for your business logo, we will provide you with the logo in various file formats.
Common file formats for your company logo: JPG, PDF, EPS, PNG
There are several different file formats. With these formats you can cover pretty much every eventuality, because different uses place different demands on the logo file. We will provide you with a JPG file, a PNG file, a PDF file and an EPS file in each case.
JPG is a common file format that also works excellently for print in particular. It can also be used online.
If you want to use your logo online, a PNG file is also a great fit, because the background is transparent – so, unlike a JPG file, the logo is created without a white background.
You get a PDF file from us with your logo as a vector file. It is suitable for every print job and every production. You’ll very likely be able to view the PDF on your computer, as this is a common file format.
As a rule you won’t be able to open the additional vector file, which we save for you as an EPS, on your computer, because this is a professional graphics file. Advertising agencies and print shops, though, are always glad to receive a professional EPS file.
Copyright: You get an exclusive right of use. Do what you want!
Unfortunately there are always uncertainties about the right to use the logo we developed. You are our customer and can of course do whatever you want with your logo! We are paid only for the logo development and provide you with the finished logo in four different formats. If you have us design your logo, once this project is complete both the logo lettering and the logo graphic belong to you, and you can use the logo we created without any restrictions at all.
You therefore receive the exclusive right of use and can use the logo
• use with no limit on time
• use with no geographical limit
• use without limitation in subject matter/content
Is a logo relaunch due?
At some point even the most beautiful logo goes out of fashion, because, for example, typefaces have moved on in recent years or there are many new possibilities in graphic design. We also know our way around property branding and rebranding and are happy to be at your disposal.
What matters for print: the resolution of the logo
If you want to send the logo on because you want something printed elsewhere, always pay attention to the resolution. For print we of course need – if already available – the respective house font and the logo as a vector file or as a pixel-based file (such as .jpg or .tiff) in a print-ready resolution of 300 dpi. If something is to be printed, good quality is definitely necessary, because otherwise the logo could be printed pixelated. And that would not really look nice…
Unfortunately we’ve often found that files sent online, especially ones we’ve received from customers, don’t have the right resolution. Of course we always point that out to you, and we would never start a print without checking the logo first!
Legal aspects of logo and name finding – we accept no liability
We are very happy to create your logo for you and, if needed, also support you with ideas for finding your name. As a creative agency, however, we cannot provide legal assistance. So we can neither check whether the company name you want is legally permitted as a single word or as a word combination, nor can we check whether the name is free. We therefore recommend in any case that you also instruct a legal adviser. That can, for example, be a lawyer who specialises in trademark law.
If you want to do some research yourself beforehand, we also recommend a targeted domain search alongside searching in the search engines. The research tool for that is Denic, where all domains that end in .de are registered. The German Patent and Trade Mark Office (DPMA), for example, will also give you further information.
Design
Design
Design
No, we can gladly do that online too. With modern technology that is no problem at all. We talk through the first outline details by phone and will then put proposals to you.
The standard package costs 1780.00 euros. That includes, first, an initial meeting. From this initial meeting we develop 3 proposals for the logo – each proposal includes a word mark and a picture mark. The logo you like best is then developed further, and you also receive an additional 3 correction rounds in total. After that, your logo development should be settled. We pass your final files on to you in the following file formats: PDF, JPG, EPS and PNG, as well as the colour breakdown in CMYK and RGB. If, however, there are requests for changes again after that, we charge the first graphic designer hour that follows at 75 euros. After the first hour we then charge at 15-minute intervals.
Then we bill you the designer hour at our standard hourly rate.
How long it takes depends on one thing only: how quickly you're happy with the logo tailored to you.
Yes, but then usually for an extra charge. Please also understand that changes can’t be made by a quick word on the phone, only by email. Our designers work project by project and prefer to work in one go.
Yes, you get all rights to the logo with no restrictions.
Yes, you can. We're happy to put a complete quote together for you.
We are both a branding agency and a signage manufacturing shop. If you need support with (web) design and print, you are in the right place with us just as much as for signage.
In the preliminary talk we find out which colours you may already use, or which colours would suit you. For the material, it depends on the particular use.
Illuminated signs, vehicle lettering or complete branding – we advise you in person, with no obligation.
