The rebranding of your brand can take place on a very small scale and, for example, only affect your logo design, but it can also involve a change of name and the associated changes to all the company processes.
The advantages at a glance:
extensive experience
a large and wide-ranging team
Signage and advertising agency
Challenge: Apply one consistent brand to well over 100 branches across Germany. Every location has different conditions. Not everything is allowed under municipal bylaws at every location. Building permit applications often have to be submitted.
Products:
Lightbox: double-sided with a panel (projecting sign)
Lightbox: single-sided with a panel
Illuminated panels in aluminium: single-sided and double-sided
Acrylic letters: 19 mm unlit, contour-milled, white, and 30 mm lit, contour-milled (returns and back painted opaque, face-lit)
Company signs: in clear solid acrylic, laminated with high-performance film, in any format, and signs in Dibond® in any format
Window lettering: various, mostly plotter-cut: contour lettering and/or full-surface vinyl with through-coloured film, plus frosted-glass film and privacy film
a mix of red and white elements, glass décor and perforated film (perforated film with digital print)
Beach flag: teardrop shape
Total time: Ongoing since the start of 2018
Installation: yes, in full
Departments involved: Sales, design, print production, metal production, installation
KommIT guides, orients & informs through branding-strong wall vinyl.
The newly implemented room concept shows what well-thought-out graphic design of the workspaces achieves. Through 500 m² of wall vinyl, the offices of the departments were colour-coded; this creates orientation and at the same time serves wayfinding. At the same time, the graphic elements symbolise the various fields of activity of Komm IT.
_500 m² wall film
_5400x2750mm green jungle wall of artificial plants added
_LED-lit tension fabric system gives the digital monitor wall the right frame
_window films, special printing processes were used. The graduated white print chosen here allows different levels of opacity. Strong colours on both sides were achieved with a triple print (colour / white / colour). Whereas partly white elements with lettering that has to be readable from both sides were produced with a blockout print. With these processes you make sure that the lettering does not show through.
Departments:
Sales, design, metal production, print production, installation
Working with an advertising agency
Production and installation by BlaueErdbeere Werbetechnik
Challenge: Substructure for illuminated signage above the entrance, with an angle, plus the 12-metre textile frame ALU-Star
Products:
3D letters: logo (circle) + „BOBBELS“ in profile 5S / lower line solid acrylic letters on Dibond®
Textile frame ALU-Star 17 mm: 1 pc. (W x H): 12 m x 3,90 m and 3 pcs. (W x H): 3,90 m x 2,30 m indoor (large training area)
Tension fabric systems: 4 pcs tension fabric systems for round keder channel (W x H): 5 x 2,5 m outdoor (trapezoidal sheet hall wall)
Wayfinding system, 3 mm Dibond® panels including digital print: 1 pc. (W x H): 3 x 2 m and 1 pc. (W x H): 2 x 1,50 m
Window lettering: privacy film on exterior windows to training rooms including an integrated logo, area separation indoors including an integrated logo, contour-cut (decorative glass film / digital print on high-performance film), plotter cut: contour lettering and/or full-surface film with through-coloured film plus frosted and privacy film
Total time: approx. 1 month
Installation: yes
Departments involved: Sales, design, print production, metal production, installation
Challenge: graphic implementation of the lion's head, a tight time window, coordination of the individual trades
Products:
Indoor products: vinyl plotter cuts, Acrylox lettering 19 mm, textile tension frames Alu-Star 100
Outdoor products: illuminated sign cut out / pushed through, shop-window lettering
Total period: 5 weeks
Installation: yes, everything
Departments involved: Sales, design, print production, metal production, installation
Every industry: realignment of the company
It doesn't matter whether your doctor's practice or your hotel is to be rebranded, or whether you're planning a CI change for a corporation. Together with you, we'll develop Brand strategies and marketing strategies that fit your industry and your company size.
Course of a rebranding project
If a rebrand is planned, a fixed contact person is at your side. In the rebranding of Modis GmbH, 60 sites between 15 and 2,000 square metres were rebranded. For that we had one month of planning time and one month of production time. 666 textile tension fabrics including textile tension frames were produced, and over 1000 linear metres of plotter film and digital prints were made.
Rebranding on a small scale: logo change
When a rebranding, that is a change to your brand, is coming up, that always also means a change to the strategy the company carries out. All brands are characterised by their corporate identity (CI) and their corporate design (CD).
Anyone who changes their logo, or has a new logo created, for example because design features of your logo are outdated, always changes how a brand comes across as well. So every change, however small, that a graphic designer carries out is a rebranding of your brand too.
Switch over the branch network
While, with a small relaunch of your logo, only a few changes are made, a rebranding can also affect all the processes in a company – that is the case with a name change, for example. A name change has effects not only on all departments of the headquarters, but, if present, also on the Multi-site and franchise strategy.
Developing strategies, implementation at the PoS
When a corporate group carries out a CI change, a rebranding at the point of sale (PoS) has to take place, among other things. Alongside property branding and further changes in the field of signage, the website redesign will also play a part. As your partner in signage and as an advertising agency, we develop brand strategies and marketing strategies with you and put them into practice in your company.
Sales
Sales
Sales
Unfortunately that can't be answered across the board, as every project has different requirements.
No, that's not a problem. Our team is out and about all over Germany.
Illuminated signs, vehicle lettering or complete branding – we advise you in person, with no obligation.
