Cookie Couture: A presence made to measure. From the façade to the display.
Cookie Couture stands for handmade premium cookies, creative recipe ideas and a modern brand concept. With oven-fresh cookies in the American style, the company triggered a real social-media hype in a very short time and successfully expanded its franchise network across Germany.
Because new products are developed regularly and seasonal specialities are added to the range, Cookie Couture needed a flexible solution for displaying offers and prices. Together with BlaueErdbeere, the company therefore decided to digitise its previous static price and product boards. The aim was to control content centrally across locations and, at the same time, to allow individual adjustments for franchise partners.
A large-format video wall made up of five portrait 55-inch displays is used. Via a cloud-based digital signage solution, product information, prices and advertising content can be updated in real time at all sites. Franchise partners also get the option to make site-specific price changes on their own.
Another highlight is the central shop-window display, on which eye-catching product videos and animated content are presented. The displays can be linked into one continuous picture and so allow impressive animations – for example a cookie rolling across the entire video wall.
BlaueErdbeere took on the delivery, installation and commissioning of the digital signage solution. Within just three weeks the sites Köln, Dortmund, Frankfurt and Karlsruhe were successfully digitised and fitted with large-format video walls. Since then, products, prices and advertising content can be controlled centrally from the company headquarters and played out in real time.
In addition to the digitisation, BE® carried out the complete static signage for a total of twelve COOKIE Couture locations in Berlin, Düsseldorf, Hamburg, Karlsruhe, Köln (Schildergasse), Ludwigsburg, Mannheim, the MTZ Frankfurt, the Münchner Riem Arcaden, the Pasing Arcaden, Oberhausen and Sindelfingen. The scope of services included illuminated solid acrylic letters for facades, shopping centres and glass surfaces, individually manufactured Neon-Flex installations, double-sided projecting signs, and a striking custom mirror build in the shape of a cookie, up to full-surface application of vinyl film to the facade. Through the location-specific implementation and the consistent adherence to the corporate design, a uniform and attention-grabbing brand presence emerged across all branches.
“With the new video wall solution we can play out new products, promotions and price changes at all locations within a few seconds. The combination of central control and flexibility for our franchise partners was especially important to us. The implementation by BlaueErdbeere was fast, professional and exactly as we had imagined”, Niklas Schenk, Managing Director, Cookie Couture.
Cookie Couture was founded in 2022 by a group of friends who share a passion for exceptional cookies. After more than 1,000 recipe tests, the first store opened in 2023 on Ehrenstraße in Cologne. The first franchise location followed as early as 2024. Today Cookie Couture is growing across Germany, with 20 stores and locations so far, including in Cologne, Düsseldorf, Stuttgart, Hamburg, Berlin, Munich, Mannheim, Nuremberg, Münster, Bochum and Dortmund.
