DOOH Aachen - take one!
Digital out-of-home ad campaign is about to go live on 17 Aachen City Flags.
For BlaueErdbeere, digital outdoor advertising has long been one of the most exciting advertising media of the present.
As digital signage integrators we plan, manufacture and play content on LED advertising totems for numerous end customers. Now it was time to swap roles and go from digital signage provider to advertising customer. DOOH (Digital out of Home) is a powerful regional advertising tool, so we ourselves did not want to miss the chance to advertise on all 17 digital City Flags in the Aachen city area.
Many thanks at this point to Ruth Frambach for the great advice and the chance to boost our customer approach and visibility among around 71,000 commuters and 260,000 residents through the smart Digital City Flags. We love digital outdoor advertising because it reliably guarantees targeted addressing of the regional target group. For us, LED outdoor advertising is not a trend but a “MUST-HAVE” within our media planning.
