News · 11.02.2025

A berry-sweet decade

11.02.2025

Company look-back: 10 years of BlaueErdbeere

In 2025 we are celebrating a special milestone in the history of BlaueErdbeere in Krefeld – our 10-year company anniversary. A decade ago we began our journey with a clear vision: to offer high-quality, innovative signage products with a focus on unmistakable design and sustainable production. Since 2015 BlaueErdbeere has been realising creative and individual signage projects with the aim of making companies and brands visible in the space, outdoors and indoors, statically as well as digitally.

Beginnings and growth
Our story began in the heart of St. Tönis, where a small, passionate group of entrepreneurs and creatives brought BlaueErdbeere to life. What began with a handful of products on the Lower Rhine has since grown into a well-known brand that has made a name for itself across Germany. We are creative, we think differently, we design colourfully and we leave lasting impressions.

In the first years our focus was on developing unique product solutions and building a strong connection with our clients. Thanks to our clients’ support and continued trust, we were able to keep expanding our product portfolio and open up new market segments.

Signage has been subject to ongoing crises, highs and lows in the past. Despite all the adversity, BlaueErdbeere was even able to keep growing, increase turnover, provide training and create new jobs in the region. In 2020 a second site was opened in Aachen.

Our client base could hardly be more varied. We look after airports, large corporations, retailers, hospitals, restaurant chains, industrial plants, circuses and nationwide staffing agencies just as passionately as small cafés, care providers or skilled-trade businesses around the corner.

New products, extended portfolio
Since 2018 we have established ourselves as a digital signage integrator and we help customers across Germany implement complex digitalisation projects. Right now, for hospitals, we are implementing digital patient guidance systems in combination with static wayfinding.

Standstill is death in every industry, so we try to take up every product innovation and trend in signage, be it green plant walls, LED walls as a digital advertising medium, or, right now, sun-protection and facade films. Through architectural window films, energy costs can be lowered and modernisation projects can be carried out cost-effectively and quickly. Sustainability and the power to innovate are always at the centre of what we do.

Values and innovation
We are particularly proud of our partner network, grown over the years, with sustainable and innovative suppliers. We are 3M certified, for example, and can thus supply our customers with excellent film quality.

Every day we step up once more to put our clients’ brands on show in a way that gets attention. That can start with an extravagant fleet wrap and end with a large-format LED wall in the entrance area, which can be controlled decentrally and by schedule via content management systems.

Three areas in focus – wayfinding systems, shopfitting and rebranding
The focus of what we do is on wayfinding systems, shopfitting and rebranding. Our wayfinding systems show visitors the way and at the same time strengthen the customer’s brand in the space. We deliver strong rebranding for our customers, paired with interior design. Rebranding in signage means that a brand’s complete repositioning becomes visible in the space, in order to increase its appeal among staff and customers. Good branding runs like a common thread through the interior design; the aim is not only to meet the customer, but to pay attention to creating a feel-good atmosphere for one’s own staff. In many companies, fixed office days have to be agreed. A sad trend. We show how modern office design becomes an eye-catcher by means of signage. Office spaces have to make the “Brandspirit” tangible. For example, we used strongly branded wall-film applications to guide visitors and create orientation.

The strength of the team
BlaueErdbeere's success would not have been possible without the commitment and passion of our talented team. Every member contributes every day to turning our visions into reality and to upholding our high standard of quality. The creativity and the team spirit nurtured in our offices and production sites are incomparable.

A look ahead – digital, barrier-free, strong as a brand
While we look back on the past ten years with pride, we are also looking to the future. We will keep striving to set new standards in quality and innovation. New projects and collaborations are already in planning, in order to further diversify our offering in the growing market for barrier-free wayfinding systems too.

We see ourselves as a partner to our customers. That is why we share our knowledge of innovative product developments at specialist conferences. At the end of January, our first workshop on architectural window films takes place. This format is very well received and strengthens our customer loyalty.

Our thanks go to all our loyal clients, partners and staff who made this journey possible. We see this anniversary as the starting point for even greater achievements in the future.