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Project

A floral video wall – Landgard

Green, digital and wonderfully floral! This is how it presented itself
Landgard at the IPM – the world's leading trade fair for horticulture.

The project:

As part of this year's IPM in Essen, BlaueErdbeere created new digital trade-fair content for Landgard. The video wall supplied by BlaueErdbeere consists of four professional video wall displays and is played via a digital signage player. The content was created and controlled via digital signage software. Integrated into a colourful, floral plant wall, Landgard's video wall thus became the central eye-catcher of the trade-fair counter. Green & digital: Landgard shows, in an inspiring way, how natural flower worlds can be united optimally with digital elements. We just find it wonderful! And the best thing, Landgard also uses the video wall at many subsequent trade-fair appearances as part of its sustainability strategy.

The client:

Landgard is the modern and successful producers' cooperative that markets flowers & plants and fruit & vegetables in Germany.

Photo: Landgard

The IPM Essen:

Over 40,000 trade visitors from more than 100 countries came to Messe Essen to exchange ideas, get information and place orders. The range was broad: 1,330 companies from 46 nations showed their innovations and new products from 24 to 27 January in the fields of plants, technology, floristry and equipment.