At full speed to a forward-looking city-store car dealership in the heart of Aachen city centre

The car dealership of the future comes along in the shape of a retail boutique concept. The weekend shopping trip can thus be combined straight away with a unique mobility experience. The city store of the Jacobs Gruppe offers an exciting selection of current vehicles here, which will be presented in continuous change. The starting gun goes off with the Audi brand. The aim is always to show the latest and best options for the new mobility needs and to advise customers fully.

Modern mobility concepts need an appealing setting! And giving empty white rooms an appearance that gets attention is something BlaueErdbeere does par excellence.

The store concept:

The white, 7-metre-long presentation wall was clad in a mix of wood and moss and gives the centrally placed brand logo an ideal stage. A 65-inch display set into the wood façade complements the digital retail concept to perfection.

“Alongside large-scale window vinyl, BlaueErdbeere also supplied two lit meeting tables, including bar stools. The highlight of the sales floor is the display corner, which comes in the form of three Alu Star lit mood motifs. The lighting staging, together with the well-chosen mood motifs, creates an emotional store experience. The car dealership of the future is completed by the “must-have” of every consultation store: the coffee bar,” emphasises Niki Kuch, managing director of BlaueErdbeere Aachen.

In their words:

„BlaueErdbeere supported us fantastically with our ambitious goal of opening a modern city store in the shortest time. When we received the first draft of the interior concept, it was quickly clear: with BlaueErdbeere we get a creative shop design and a highly aesthetic retail interior, from the first draft through to the hands-on making, all from a single source. The confident mix of the different materials, such as wood, moss and lit textile frames, creates a perfect feel-good atmosphere”, says Arne Bechmann, head of marketing at the Jacobs Gruppe.

The client:

For over 100 years, the name Jacobs has stood in the region of Aachen, Düren, Heinsberg and in Bergheim for tradition, experience and progress in vehicles and vehicle technology. The companies of the Jacobs Group represent the brands Volkswagen, Volkswagen Nutzfahrzeuge, Audi, ŠKODA, SEAT and CUPRA.