Digital menu replaces the chalkboard
The Krefeld grill Split is going digital with a digital menu board behind the sales counter.
The digital food and drinks boards consist of 4 x 49" Full HD digital signage professional displays in landscape format. Video wall solutions are a modern and particularly flexible alternative for communicating the menu offering, prices, sales-promotion measures or advertising campaigns according to availability, accurate to the day or the season. BlaueErdbeere supplied the appealing, graphic screen design as well. With the digital signage software, the grill operator can control the menu and prices quickly and independently.
As part of the video wall installation, extensive hygiene screens were also supplied, such as window pictograms, distancing markings, direction-of-travel arrows, textile frames, disinfectant stands, freestanding table stands, a notice sign for the WC hygiene rules, protective walls and a counter protective screen. All hygiene screens are produced in the corporate design, so as to strengthen the restaurant brand and the branding at the same time. The far-reaching advertising concept of the grill is rounded off by an effective sign and vehicle lettering.
A real cult favourite! For more than 40 years, Grill Split has been one of Krefeld's favourite cult snack bars.
“For us, the digital menu is a real gain. The digital menu board is especially great because of the hygiene measures required during the pandemic, so we can do without handing out the menu cards. At the same time, the video wall is a real eye-catcher and visually upgrades the guest area”, emphasises Diane Schlickum, head of operations at Grill Split.
