Bye-bye poster nostalgia. Hello LED! Panasonic Heating & Cooling Solutions is opting for digital outdoor advertising.

Panasonic Heating & Cooling Solutions is taking off digitally in 2026 – and in a big way! Instead of classic outdoor posters, the company in Wiesbaden will from now on use a high-resolution LED wall right at the company site. Goal: more visibility, more brand presence and a modern form of corporate communication.

The implementation:

BlaueErdbeere was entrusted with a clear brief: maximum attention at a high-traffic location. The result? An LED wall in an imposing large format of 3840×2400 mm, single-sided, with a pixel pitch of 6.6. Equipped with modern digital signage software, content such as product campaigns (e.g. for Heat & Cooling systems), job ads or local sports sponsorship can be played out flexibly and updated at any time - at a click, of course.

BlaueErdbeere’s all-round no-worries package covered everything: the building-permit application, structural calculations, LED hardware, substructure, player, software, training, server cabinet and, of course, proper installation. After the training, the Panasonic team can now create, adapt and publish content on its own.

The client:

Panasonic Industry Europe GmbH, based in Wiesbaden, is a company operating worldwide with a broad product portfolio. The site on one of the city’s main traffic arteries offers ideal conditions for generating additional attention through digital outdoor advertising.

In their words:

“We saw BlaueErdbeere as a competent digital signage service provider on the project. Feedback after commissioning is positive throughout, and we are already noticing a clear improvement in the external perception of our site,” emphasises Clemens Petzold, Head of Marketing DACH - Panasonic Heating & Ventilation Air-conditioning Europe.