Pflegeschule Bork: signage, wayfinding & brand staging, just as the textbook says.

For the newly opened Pflegeschule Bork in Kempen, BlaueErdbeere realised a complete advertising and wayfinding concept – static and digital. The focus was the combination of functional wayfinding, a clear brand presence and a design upgrade of the interior – matched to the needs of a modern education site.

The implementation:

• Outdoor advertising installation: Above the entrance area, a contour-cut aluminium cover with push-through front-lit elements (profile 5S) was installed. The installation, over two metres wide, creates an impressive back-light effect in the dark through its special construction.
• Location stele: In addition, a stele over two metres high was realised in a matching design. It carries the logo, the address and a clear wayfinding system, and you can already see it from a long way off.
• Facade wayfinding system: To give visitors clear orientation from every direction, additional corner signage was installed on the facade.
• Interior design: The training rooms received translucent decorative glass films – for optimum light entry with privacy at the same time. In the interior, backlit wall branding (profile 3) was also installed, complemented by acoustically effective real-wood panels.
• Digital communication: A digital noticeboard in the entrance area will from now on serve as an information point for timetables, events and training offers.
• Green jungle wall: As a visual highlight and a natural accent, a large planted jungle wall was integrated – for a modern, inviting feel to the room.

The client:

"Pflegeschule Bork is a modern training provider in healthcare, based in Kempen. It relies on high-quality facilities, contemporary learning environments and a clear external image, in order to give both trainees and staff a pleasant environment," emphasises Nadine Bork, management and school leadership of Pflegeschule Bork.

In their words:

“We are really very happy with the entire project handling. Even in the first conversations it was clear: professionals are at work here when it comes to orientation, wayfinding and brand presentation – inside and outside. For us the digital noticeboard is the finishing touch and will support our entire internal communication in a lasting way”, says Nadine Bork – managing director of Pflegeschule Bork GmbH.