Brammertz Holzwelten: analogue and brightly lit, digitally smart – a showroom that sets the standard.

In the middle of the conversion of the long-established joinery Brammertz – Wood with Heart and Home in Aachen – a real showcase project came about: the Brammertz-Manufakturen are expanding with the “Brammertz-Holzwelten” – completely redesigned showroom areas with a digital centrepiece.

Schreinerei Brammertz, together with Fabienne Horch from the BlaueErdbeere team, developed a tailored digital signage solution in which digital communication and craft wood manufacturing merge into one innovative whole. Two unique digital steles were created that not only look impressive but, as a core sales element, form the heart of the new showroom.

Photos: Andreas Basler

The implementation:

Together with Brammertz’s in-house joinery, our digital signage department developed two custom-built steles with 86-inch screens that now form the centre of the redesigned showroom.

Assembly of the steles:

Back: product motifs as a tension-fabric solution – charming, crafted, inspiring.
Middle section: Various window frames as pull-out modules, to demonstrate different product solutions.
Front: large screens on which customer projects can be experienced in the form of images and videos.

The content can be entered independently by the joinery’s marketing team via the digital signage software supplied – quickly, intuitively, on brand.

In keeping with the new, minimalist style of the showroom, we also got to supply an advertising installation for the exterior façade – discreet in design, strong in effect. The high-brightness P3 letters fit seamlessly into the architectural concept and make a clear statement. The clever bit: the LEDs are replaceable, a clear advantage over classic solid acrylic letters.

Technical highlight: all the cabling runs at the rear, inside, so no visually distracting elements are visible. Clean. Smart. Long-lasting.

Henrik Schmidt was responsible for the technical planning and the design – with his years of experience in building advertising installations and as an integral part of the BlaueErdbeere crew, which by now has specialists on board for pretty much every area of signage.

The client:

The Brammertz Manufakturen stand for feel-good values - For wood with heart and home. For honest & innovative skilled trades with quality. Known in Aachen and the surrounding area for made-to-measure furniture, high-quality materials and a real commitment to sustainable building.

With the new showroom and the outdoor installation, Brammertz shows how to bring modern customer communication and traditional craft into harmony — visible, considered, substantial.

In their words:

“The new digital steles are the perfect tool for us to make our projects and products something people can experience emotionally. On the large screens we show inspiring project images that convey our signature and our passion for detail – and in the middle section the window-frame samples invite people to touch and try them. Together with BlaueErdbeere we have developed a solution that sets the standard both technically and in design,” says Peter Lütten — Managing Director, Brammertz GmbH.