Wayfinding meets “Män ät Wörk” – Booms Pastoors shows its profile.
Booms Pastoors wanted more clarity and structure on their own site – and visible, memorable and in the company’s own look & feel, please. Our mission: a modern guidance and orientation system that not only shows the way, but also shows brand presence.
In the build, it was not done by halves but on a grand scale: the new lead pylon on the street rises to over 2.5 metres. The main entrance got a real makeover too: a CI-compliant vinyl application, including a contour-cut aluminium hood and a push-through logo, makes for an appearance with style.
The halls themselves were fitted with large-scale logos and easy-to-see numbers – perfect for anyone who would rather find things quickly than search for long. A particular highlight: the “Män ät Wörk” motif vinyl on all facade doors. With a wink, they represent the portfolio of Booms Pastoors – likeable, self-confident and absolutely on brand. And because good design also has to last, a digitally printed high-performance film, GHT, with a matt UV protective laminate was used throughout. Looks good, lasts even better.
“What used to look more like a factory hall is now a clearly structured company presence with character. Visitors know straight away which way to go – and Booms Pastoors now also shows on the outside what has long been true on the inside: order, quality and a healthy dose of self-irony”, explains Tanja Johnen, project manager at BlaueErdbeere GmbH.
Booms Pastoors GmbH, founded in 1975 on the Lower Rhine, is a true original in steel and hall construction. Here, on several thousand square metres, tailored constructions are created that are as solid as they are significant. Consulting, planning, manufacturing, installation – all from a single source. Technically up to date, uncompromising on quality, and with a team that can not only weld but also get stuck in.



