Radiance with a system: BlaueErdbeere designs a modular exhibition stand for Glow25 at FIBO

Focus: modularity and a considered design with a strong brand effect.

For our client Glow25, one of the leading lifestyle and beauty fairs in the German-speaking world, BlaueErdbeere got to develop and produce a made-to-measure exhibition stand.

The venue was FIBO, one of the world's largest trade fairs for health, fitness and wellness, in Cologne.

The trade fair stand was designed from the ground up so that it not only impresses at the Fibo trade fair, but can also be used flexibly for future events. At the centre of this was the requirement for modularity. The individual stand-build elements were designed so that they can be used independently of one another and easily adapted to different spatial conditions. A special focus was also on impressive lighting design. Targeted lighting was to create maximum attention and, at the same time, visually strengthen the brand impact.

The project was carried out in close coordination with the client – from the first visualisation through the technical planning to the finished build on site.

The central eye-catcher of the exhibition stand was a twelve-metre-long illuminated back wall that gave the whole presence radiance from a distance. A well-thought-out exhibition system made a straightforward and time-saving set-up possible, which meant a smooth process for the team deployed on site.

The floor was also printed individually and designed to match the brand appearance, which further underlined the high-quality overall impression. The concept was complemented by an illuminated corner counter and display cases that not only offered functional presentation surfaces but also rounded off the harmonious overall picture.

The result was a modern, attention-grabbing and at the same time practical exhibition stand that, in its impact and versatility, fully met the customer’s requirements. We thank Glow for the trust placed in us and look forward to further projects together.

Glow25 is more than a brand – Glow stands for a whole new feeling for life. As a Berlin pro-aging brand, Glow25 develops innovative collagen products that think of health and beauty as a whole. Together with their strong community they show that getting older is not something you have to be afraid of – but something that can be celebrated. Glow25 was founded in 2021 and is part of the Primal State family.