Brand identity with impact from a distance - the new rebranding of Siempelkamp

As a visible expression of the brand strategy, we staged Siempelkamp’s revised logo prominently on the headquarters in Krefeld – not as a discreet detail, but as a powerful visual statement.

The central advertising installation impresses with a width of 19.8 metres, made up of a logo measuring 4.7 x 2.5 metres and lettering of 14 x 1.5 metres. The overall picture is completed by a further logo at 3.3 x 1.7 metres – and by 23 banners in total, that make the new brand image visible across the entire company grounds.

Seven purpose-made steel beams – around 6 tonnes – form the base for the illuminated installation in profile 3. Installed at almost 40 metres up, with a special crane, a sure touch and a lot of teamwork. A combination of engineering, precision and timing.

Siempelkamp is far more than a machine and plant builder rich in tradition – it is a true bedrock of industry, with roots in Krefeld and an impact all over the world. For over 140 years the name has stood for innovation, the art of engineering and technical excellence. Whether press systems, foundry technology or plant construction – Siempelkamp develops solutions that are in demand globally. The rebranding now puts this claim in sharp visual focus too: modern, powerful and impossible to miss.

“Sometimes you simply have to aim high so that it becomes visible everywhere. We are glad that our rebranding at the Krefeld site has become prominently visible – and in XXL. The new advertising installation is a new focal point that makes our modern brand identity visible to everyone – for the staff, but also for the residents around our site”, Jan Bender - Head of Marketing & Communications at G. Siempelkamp GmbH & Co.KG.