Catella Project Management opts for digital signage in the construction container

Marketing 14-hectare construction projects such as the Seestadt in Mönchengladbach and communicating them in full is a mammoth task. We are all the more pleased by the decision of Catella Project Management to equip the Info-Point on the project-development site with a digital window totem. Through this, interested citizens can get an impression of the innovative construction project around the clock, by way of project films and exposés. The marketing department has access at any time via digital signage software and can load new updates, control them by time and plan them. This independence in playback gives the marketing team important leeway to manage and organise its marketing remotely.

Catella Project Management has been developing property in Germany for over 25 years. They plan, build, market, create value and – do the whole thing a little differently from others. Catella creates places to live: Catella Project Management develops new districts with a long-term perspective.
In doing so, the Swedish company implements the concept of the “15-minute city”, with a mix of commercial and residential use, with attractive housing for everyone, with a working environment fit for the future and with the diversity that secures the sustainable quality of the neighbourhood. New mobility concepts make it possible to give people back open space in the city; the areas between the buildings are planted and prepared for spending time and for meeting. The neighbourhoods developed by Catella are in central locations, are planned to be both car-friendly and low-car, and are conceived to be forward-looking overall.

With the Seestadt, Catella is building a so-called "15-minute city" on an area of over 14 hectares, where every area of life – living, working, leisure, sport, shopping, culture, etc. – is interwoven within walking distance.
The location right by the main station and the city centre favours the new, attractive and urban district for young and old, for bigger and smaller wallets, and for an incomparable feel for life. Alongside around 2,000 new homes for all age and income groups, modern office space and food and service facilities are being created that will create around 2,000 new jobs in total.
The centrepiece of the project is a newly created lake of about 20,000 m², which helps improve the microclimate, serves as a retention basin, contributes to species protection and, with its near-natural shore zones and promenades, offers citizens an attraction with a unique quality of stay close to the city centre.