Stinges: Why creative shopfitting design makes the difference in the bakery trade!
The success story of Stinges begins as early as 1852. Stinges does not look back, but always forwards, with the resolve to want to make a difference. This applies not only to its price-performance ratio and the high quality of its baked goods. Its guiding motto is: Discover it fresh from the oven. And enjoy! And best of all, right in the cosy café atmosphere of the Stinges branch itself.
BlaueErdbeere has been working hand in hand with Landbäckerei Stinges for many years on ever-new design concepts for its 110 Stinges sites. In the shopfitting of the branches, for us it is always about bringing the brand identity to life with a love of detail, in order to create a modern feel-good atmosphere that invites people to linger.
Each branch is photographed and documented by us in advance during an inspection / detailed site measure. An individual store-design draft then follows. This covers various signage products, from the illuminated advertising installation on the facade, nicely designed ears of grain as wall decoration, a retro logo in Forex to strengthen brand identity indoors, large lettering made of individual Acrylox letters for communicating the brand message “A life without bread is possible, but pointless“. The brand presentation can also be done with an acrylic sheet with an applied logo as a wall installation, as decorative window film in the shop window, stickers or tension fabric systems.
"By now BlaueErdbeere has designed more than 90 Stinges branches with us. I greatly value the trusting cooperation with Ms Johnen and Mr Kreutz. We are always surprised with great new store-concept ideas and won over all over again. With your great passion for signage, you manage to give each branch a character all of its own and to make our brand stand out visually. Competitive pressure is high because of the large number of bakery businesses. Alongside the baking quality, the shop fitting also plays a decisive part in whether a shop is successful or not!", stresses Carlotta Stinges-Smeetz, Head of Marketing at Landbäckerei Stinges & Söhne GmbH.
