Travel Retail: Golden moments at Düsseldorf Airport - this is brand staging with both feet on the ground.

For our client Rituals, BlaueErdbeere realised an eye-catching travel kiosk at Düsseldorf Airport. It was placed on the sales floor of the Heinemann Duty Free pop-up area in Terminal A – right in the high-traffic departures area. The aim was to make the Rituals brand something people could experience through a temporary sales area, while also meeting the highest design and technical requirements of airport operations.

A particular visual highlight was the gold floor film, over 50 metres long, running through the store area and complemented by targeted floor branding with the Heinemann logo and slogans.

The implementation:

Realising a short-notice promotion space at the airport always brings particular challenges:

Strict fire-safety requirements: For the decorative elements used, such as the Japanese ornamental cherry, a flame-retardant special solution had to be developed and implemented.
Complex logistics & coordination: The build had to take place during ongoing operations – with exact time windows, precise coordination of all partners and special transport and permit processes.
Long-lasting design solutions: Floor areas at the airport get heavy traffic. For the gold floor film, a multi-layer solution was therefore used, with a particularly adhesive carrier layer, gold decorative film and a protective laminate.

Thanks to our extensive experience in travel retail, we were able to implement these requirements quickly and efficiently.

The client:

Rituals Cosmetics: is an internationally successful lifestyle and cosmetics brand that combines products for body care and home ambience with elements of Far Eastern ritual culture. The company places great importance on brand staging – especially at high-traffic touchpoints such as airports.

Heinemann: is one of the world’s leading operators of duty-free and travel-retail stores at airports. Together with partners such as Rituals, Heinemann provides a high-quality shopping experience in international terminals.

In their words:

“Many thanks to BlaueErdbeere – we really value working together. For every challenge you quickly find a solution, and as a reliable partner you are a real asset“, emphasises Frösler-Witt, Head of Category Management & Marketing at Heinemann Düsseldorf.