RheinRiff Düsseldorf:
When wayfinding becomes a branding highlight!
Branding means actively making a brand visible in its various forms, so people can experience it. The brand needs an identity. One form of active brand branding that, unfortunately, often goes unused is the creative realisation of individual signage in the look and feel of the brand. Good logo branding on the building, outside and inside, does not only show visitors the way, it also represents your brand at the same time, tells a story and develops your building identity. A nice project for this is our recently completed Rheinriff signage project.
When the enquiry from Rheinriff GmbH came in, we were fired up straight away. Nothing run-of-the-mill with us! The enquiry was a welcome project to prove what our manufacturing shop can do. Rheinriff received individual signage systems from BlaueErdbeere that make it clear even from a distance: here, everything revolves around surfing. So 3 illuminated surfboards, three metres in size, show visitors their way.
The large lightboxes on the building were made in profile 4. At 3000 x 700 mm they draw the attention we wanted and make a perfect contrast with the red brick of the building.
As well as the exterior signage, BlaueErdbeere also supplied two logos for the interior and even lettered individual surfboards. “A thoroughly successful, individual wayfinding project for us,” says Patrick Lieberei, operations manager at BlaueErdbeere.
The Rheinriff in Düsseldorf, opened in June 2023, is the largest indoor surf hall in the world. The new sports and event venue on the Böhler site is an absolute surfer’s paradise and, in addition, offers its visitors a sensational beach club, modern conference rooms and a total of six beach volleyball courts with special event boxes, across 9,000 square metres. The highlight of the generous venue is the 9-metre-wide indoor surf wave. So, if you feel like surfing, beach volleyball or fitness, the RheinRiff is the new sports paradise in Düsseldorf. We wish the team every success.
“Because of the different halls on the Böhler site, strong and above all individual wayfinding to RheinRiff was high on our list of needs from the start. BlaueErdbeere captured the look and feel of our location from the outset and made the processes “coordination”, “production” and “installation” run smoothly for us,” says Mats Dietrich, Marketing Manager, RheinRiff GmbH.
