Gebr. Heinemann spreads a Christmas atmosphere in Duty Free Terminal A at Düsseldorf Airport.

Christmas decorations on the retail floor and good retail presentation design play an important role in retail, especially during the festive season.

Quickly and with manageable effort, BlaueErdbeere turned the existing presentation area into an atmospheric Winter Wonderland and, with the design provided by Gebr. Heinemann, conjures a festive mood onto the sales floor.

For this, BlaueErdbeere printed and installed easily removable films that make a short-term film application to the existing sales furniture possible and can be removed sustainably, without adhesive residue. The floors were brightened up with floor films in an ice-floe design as a game of hopscotch. Cute animal figures were hung from the ceiling on round-cut Forex. Snow caps made of Forex were put on the existing tree. Small measures with a big effect for a Christmassy shopping experience. 

“With BlaueErdbeere we have a very good signage service provider at our side and, in working together, we particularly value the fast, straightforward project support that is so important in the fast-moving retail business“, says Lisa Krauß, Head of Category Management & Marketing at Gebr. Heinemann Düsseldorf.

Gebr. Heinemann is a retailer and a distributor in equal measure, and an expert in all distribution channels of travel retail. The company is present at airports and border crossings, on cruise ships and ferries, in aircraft and city-centre shops, and in diplomatic missions and special military zones. Gebr. Heinemann works directly with the world’s best-known luxury brands and has a broad assortment that extends from perfume and cosmetics through wine and spirits to tobacco products, confectionery and delicatessen, as well as fashion, accessories, watches and jewellery.