Rebranding project: 185 TIMEPARTNER sites get a consistent branch design.
New logo, new colours, new branding. After the successful merger of ZAQUENSIS and TIMEPARTNER in 2021, the companies have operated under the name TIMEPARTNER from then on. The goal was ambitious. The uniform branch branding had to be implemented within a very short time. Companies that run many branches across Germany often have a hard time when it comes to a new brand design or a new branch design. At TIMEPARTNER, we were able to rebrand all branches at the same time within a very short time. The individual sites received various standard elements, but also their very own branch design.
Being fast was the overriding credo of the project, so in 200 installation days a total of up to 25,000 km was covered. This tight timeframe could only be met because all the tasks happened at the same time. Measurements were taken, new designs were created and, in parallel, the first branches were already fitted with the advertising installations produced, window film applications or new image motifs.
Most signage is and remains highly individual. Up to 10,000 individual parts were manufactured and installed. Each branch has a different façade situation and therefore received an individual window film application and also an advertising installation. To work in a focused, efficient way, we also took on the complete handling of the building permit applications for TIMEPARTNER at the start of the project.
When, as in this project, many locations have to be redesigned in the shortest time, extremely fast and comprehensive communication between client and service provider is needed. To ensure this, BlaueErdbeere created a communication platform specially for this project, which everyone involved in the project could access. This digital communication platform was an important basis for smooth project management.
TIMEPARTNER ranks among the top 5 in staffing services in Germany. With 15,000 employees and 185 branches nationwide, its portfolio covers classic temporary staffing, direct recruitment and staffing solutions tailored individually to its customers. TIMEPARTNER offers an integrated service platform with precisely fitting, flexible staffing solutions as well as in-house services with personal support.
Since 2021, TIMEPARTNER has belonged to House of HR Germany GmbH, a group of companies headquartered in Hamburg that brings numerous HR companies together.
You will find more about TIMEPARTNER here: TIMEPARTNER
"Niki Küch, managing director of BlaueErdbeere, became the single point of contact and in that role was always reachable for TIMEPARTNER," says Roger Lothmann, CEO of TimePartner Personalmanagement GmbH.
