With us, Primus is digitising the canteens of Babor & Vorwerk
Digital, but bite-sized, please, individual and easy to digest!
Large company canteens such as those of Vorwerk or the Babor Beauty Group are held to high standards today. The food on offer should be fresh, varied, healthy, vegetarian and vegan, as well as regional and seasonal. Primus meets these requirements and, for its customers, goes one step further towards digital presentation of the dishes, because with the higher requirements the volume of communication has also increased sharply.
The digital canteen menu display at Primus includes attractive photos of the dishes, price displays for the individual components, allergens, additives, the CO2 footprint of each dish, and symbol graphics that are quick and easy to read.
To keep the increased communication up to date each day, with little extra effort for the kitchen staff on site, Primus uses automated content filling through an individual interface connection. Together with viewneo, BlaueErdbeere has been digitising canteen sites of Primus Service GmbH for more than three years.
Primus deliberately decided on the further digitalisation of its canteens, in order to save cost and time in the daily announcement of the dishes and at the same time improve its competitiveness through comprehensive meal information.
"The digital presentation of our dishes, fresh every day, is gaining more and more importance at a time when the volume of communication around our food offering is growing. Alongside the comprehensive daily presentation, we on the marketing team can also control seasonal advertising centrally. Digitally we are strong, and that is how Primus succeeds in securing a customer-specific, individual appearance and in controlling a flexible menu display in a targeted way, every day, from the cloud." Samira Ganschinietz, Head of Operational Marketing.
Founded in 1998 as a subsidiary of the Malteser Group, Primus has grown over the last 25 years into an established name in the German catering industry. More than 1,400 staff win over customers and partners from the most varied industries and sectors with tailored services, unconventional ideas and a dynamic, lively organisation.
Babor, Aachen
The Babor Beauty Group is a German family-owned company. It is a global player in the cosmetics industry and home to some of the most sought-after international beauty brands. With more than 65 years of expertise, the Babor Beauty Group develops individual care products for all skin needs. All products are developed and produced exclusively in Germany. The Babor Beauty Group today employs more than 800 staff worldwide. The brands are represented in more than 70 countries through distributors or subsidiaries.
Vorwerk is the number 1 direct-sales company in Europe and a global leader in the direct sale of high-quality household appliances. The internationally active family business works every day to improve people’s lives wherever they feel at home. For over 140 years Vorwerk has been doing this with high-quality products and services. Today more than 110,000 people in over 60 countries work for Vorwerk.
