Fast, faster: BlaueErdbeere fits the Bilsteinkurve at the Nürburgring with signs

Fast, faster: BlaueErdbeere fits the Bilstein Kurve at the Nürburgring with signs. We love challenges. Not every project can be realised within a comfortable project time. Sometimes it's: full throttle into the race!
So, in May 2022, BlaueErdbeere fitted the Bilstein Kurve at the Nürburgring with signs within just three weeks. After the order came in, planning, coordinating, organising, producing and installing went on flat out. Right on time for the starting gun of the 50th 24-hour race, Bilstein was able to present itself in the new outfit, as requested. "The Bilstein rebranding project would not have been possible without the above-average effort of every single person," says Niki Küch, Managing Director of BlaueErdbeere.

Bilstein's rebranding covered the Bilstein curve, the balcony, the bridge, the stand and Devil's Diner. An XXL banner measuring 55 x 3 metres was delivered. Well over 200 aluminium composite panels were installed, laminated with a digital print. A calendered high-performance polymer PVC film with B1 certification was used, including a protective laminate.

“Every project has its very own challenges. Alongside the short implementation time, at Bilstein the installation heights and installation times were added, so the installation was carried out from aerial work platforms and with industrial climbers, and also had to be coordinated with the racing operations,” emphasises Andre Esser, project lead for sales at BlaueErdbeere Werbetechnik.  

Bilstein has stood for high-quality shock absorbers and suspension systems for over 70 years. With its innovative technologies, Bilstein shapes the present and future of chassis engineering. Today, with more than 4,000 staff at six sites worldwide, Bilstein produces around 13 million shock absorbers every year.

„BlaueErdbeere handled the rebranding project quickly and without complications, even though it was the first job together”, says Ms Anja Wallstein, Marketing Officer Automotive Technology - Bilstein.