Art of Beauty & Health: Weleda and the power of the logo. 

On 28 and 29 March 2025 the premiere of “Art of Beauty & Health” took place, and BlaueErdbeere got to lend a real hand. The fair centred on inspiration, innovation and wellbeing.
The brand-new event format was all about beauty & health in the heart of Düsseldorf!

Weleda's blooming exhibition stand came from the pen of Schwitzke&Partner and was well worth seeing. Weleda presented itself with a particularly creative and green exhibition stand design. And what would an exhibition stand be without a brand presence you can actually see. BlaueErdbeere also got to supply vinyl prints, 8 logos made of 4 mm thick aluminium, and the brand claim. Weleda shows clearly how an exhibition stand design and a successful branding presentation ensure high recognition.

Your logo is the heart of your brand and plays a central role in how your company is perceived. At a trade fair, where you are up against numerous other exhibitors, it is especially important that your logo stands out and stays in the memory. The choice of colour and material should be well considered too, so you set the right accents. The Weleda brand logos were laser-cut in 4 mm aluminium and lacquered in champagne beige metallic. This high-quality choice of colour stands for the brand identity and the high-grade natural cosmetic products.

Perfect branding at trade fairs is the key to making your logo stand out and creating a strong brand presence. Through strategic placement, a deliberate choice of colours and materials, and creative integration, you can make sure your logo gets the attention it deserves.

Weleda is the world’s leading manufacturer of certified natural cosmetics and anthroposophic medicines. The product portfolio includes around 1,000 medicines and 120 natural cosmetic products worldwide. Weleda products are available in more than 50 countries. Around 2,320 staff worldwide are committed to their development, production and marketing. The head office of the Swiss stock corporation is in Arlesheim (Switzerland). Weleda’s corporate purpose is derived from the view of humanity and the understanding of nature inspired by anthroposophy: unfolding health and beauty in harmony with people and nature. And it has been that way for more than 100 years.