BURTON – VIEWNEO – BLAUEERDBEERE
An individual digital retail solution delivered for Stockholm
The digital signage software provider viewneo has looked after the customer Burton for many years around their digital retail presence. “For the Burton Store in Stockholm, a custom shop-window solution was to be produced as part of the digital signage strategy, a perfect job for BlaueErdbeere’s creative manufacturing shop”, emphasises Fabienne Horch, digital signage lead at BlaueErdbeere.
From Krefeld to Stockholm.
The goal was clear. A two-part, modular, digital shop-window stele was to be developed that can be shipped at low cost and installed on site independently. A 55-inch high-brightness display was fitted, which advertises brightly in the shop window at 4,000 cd/m² even at high temperatures. So that the Burton brand is permanently represented in the shop window, an illuminated brand header was developed. The back of the stele was finished with a fabric back that presents current advertising graphics inside the store. The result is a thoroughly successful digital retail solution.
Burton has branches all over the world; its headquarters are in Burlington, Vermont. They have retail locations all over the world, including the United States, Europe and Asia.
Burton is a specialist brand with its roots in snowboarding and in nature. Their aim is to have a positive effect on the lives of the people around us, by Burton standing up for the future of our community, our planet and our sport. Their guiding idea: “We Ride Together – no matter who we are and what we do.”
"In store design and in the presentation of the brand, we place great value on individual, tailored solutions that bring the brand to life. A Burton store is far more than just a shop. It is about the individual brand experience, inspiration and lifestyle. The digital window totem supplied by BlaueErdbeere meets our individual retail requirements. The logo header represents the brand with strong light. The shop-window side communicates our current and locally relevant lifestyle videos outwards, whereas the fabric back of the totem can be fitted with new seasonal mood motifs. For us, a real eye-catcher in the shop window", says Anna Isenberg, Environmental Design Manager Europe, Burton Europe.
BlaueErdbeere has now been working with viewneo, the smart digital signage software provider, for 3 years. Together, various industry solutions have already been successfully implemented on both the hardware and the software side.
