Digital makeover 2020 - Fitness Punkt Kerken
The ongoing pandemic requires many industries, and the fitness industry in particular, to put hygiene measures in place quickly and to keep the rules of conduct for a safe training visit up to date. Many questions have to be answered and numerous rules communicated. That prompted managing director Tobias Kegelmann to install two digital steles so that coronavirus information for the day can be published quickly and easily.
Alongside the digital signage steles, BlaueErdbeere got to supply the existing customer with five disinfection stands branded in the corporate design. The Milon Q circuit training area was extended with a new logo lettering made of contour-milled acrylic letters, 8 mm thick. What would a makeover be without a new room design? Exactly, so we also went straight ahead and produced various new PVC banners and textile tension frames with gorgeous landscape motifs, as well as a printed dirt-trap mat in the entrance area.
The studio „Fitness Punkt Kerken“ offers its members a wide choice of strength and cardio machines, a Milon Q circuit, and also nutrition and weight-loss concepts, qualified support from certified fitness trainers and an extensive class programme. We are glad to have been fitting out Fitness Punkt Kerken with signage since 2018 and wish them lots of success at the next fitness level!
“I wanted to ensure clear communication for my members and, above all, no confusing jumble of paper notices in my studio. With the new digital signage steles I can communicate all the regulations for a safe visit right at the entrance door, and publish current class schedules or recruit new members. The required regulations have changed again and again for us over the last 12 months, so it is great to now have a platform that allows straightforward, fast communication. After a short training session on the digital signage software system by the BlaueErdbeere team, I am now able, on my own, to design and update my content. We are very happy to have gone digital on this stele,” stresses Tobias Kegelmann, managing director and owner of Fitness Punkt Kerken.



