Set gold frames with window film and steer the eye with a sure hand.

As part of a complete redesign of the Design Collection branch in Krefeld, the design of the window lettering was also to get a new outfit. Together, an idea was developed to cover individual areas completely with vinyl film and, at the same time, to create deliberately open window areas with gold passepartouts, in which exclusive pieces of furniture can be displayed. The window vinyl was printed in digital print on high-performance film, including a matt protective laminate. BlaueErdbeere designed the graphics and applied the vinyl film over more than 67 linear metres. For us, an absolute favourite project of 2022.

In 1997, the Düsseldorf site at Franz Knuffmann opened. The exclusive line “design collection” was then also based there, in the former furniture store Rincklage Van Endert. A short time later, “design collection” was also set up in Krefeld and has established itself there to this day. After a complete redesign of the exhibition space, with plenty of new things in every area, Franz Knuffmann once again warmly welcomes its customers to the unique brand world of design collection. Here, customers find the most exclusive brands in the entire world of furniture and many extraordinary home accessories.

“As part of the redesign, the window lettering had to be renewed. Here BlaueErdbeere also did a great graphics job alongside the classic vinyl application. The framed, open window areas give us the chance to put particular pieces of furniture specifically in the spotlight. Through the graceful design of the window vinyl alone, it quickly becomes clear to the customer that, for us, everything revolves around design”, emphasises Axel Zöller, team lead for visual merchandising at Knuffmann.