Helau: a carnival-mad campaign on the sales floor of Gebr. Heinemann at Düsseldorf Airport.

At gates A and B1 things have been cheerful and colourful since last week. Christmas is barely over, and the duty-free area of Gebr. Heinemann starts the new year in carnival spirit with a carnival campaign. With this retail campaign, Heinemann shows its usual ties to the Rhineland.

With manageable effort, BlaueErdbeere produced through-coloured streamers from Forex for this, which, together with digitally printed Forex panels, spread a carnival atmosphere and at the same time show charming product advertising.

The floor was given blue printed vinyl and dressed up with confetti from digital print. With the differently coloured floor design, the whole sales floor gets a new look in no time.

The implementation:

For the display cases, small red L-presenters were made that highlight specific products. The individual display-case panes were also visually changed with blue film.

The highlight of the carnival campaign is the photo point, made of a colourfully printed glass wall. A 6-pass print process was used here, which shows the photo motif on both sides.

At gates B2 and C, Heinemann has a spring campaign waiting. Here BlaueErdbeere got to fit all the installed textile frames with newly printed textile fabrics.
Textile tension frames offer many advantages, especially for carrying out fast, low-cost retail campaigns. They are printed quickly and can also be re-tensioned by the sales staff themselves.

The client:

Gebr. Heinemann is a retailer and a distributor in equal measure, and an expert in all distribution channels of travel retail. The company is present at airports and border crossings, on cruise ships and ferries, in aircraft and city-centre shops, and in diplomatic missions and special military zones. Gebr. Heinemann works directly with the world’s best-known luxury brands and has a broad assortment that extends from perfume and cosmetics through wine and spirits to tobacco products, confectionery and delicatessen, as well as fashion, accessories, watches and jewellery.