A blooming trade-fair appearance "Blooming City" – Landgard eG

Advertising gives you wiiiiings – we've known that at least as long as a certain Austrian drinks group.

Since an entire exhibition hall at the IGW turned into “Blooming City” in January 2019, it has also been clear to visitors to the trade-fair appearance of Landgard. For the successful producers’ cooperative for flowers and plants, as well as fruit and vegetables, we took on the production of all the banners and textile carpet floor stickers that pepper “Blooming City” with advertising messages and floral prints.

Visitors were welcomed between planted pallets imitating houses, with a 135 m² banner.

Another highlight was the banner of nearly 40 m², printed with huge floral wings. It not only fitted seamlessly into the overall exhibition concept, but also offered bloggers the perfect backdrop for their Instagram posts.

The unbeaten Instagram hotspot, though, was the banner with the "Blooming Bear". The combination of floral pattern and Berlin bear, printed in brilliant colours on high-quality banner material, became the most-posted motif of the entire fair.

Producing banners of that size naturally takes a lot of space and, above all, teamwork!

If you want to see what finishing banners this long looked like in our manufacturing shop, then watch our video here!

There we finish a 30 m banner in all of 30 seconds! But careful: haters will say it’s fake 😉 But see for yourselves, HERE.