Catholic school for nursing professions advertises via an LED wall
The staffing situation in nursing has been tight for years. Through the inadequate staffing, the quality of nursing care also falls at the same time. The workload of nursing staff rises continuously. The need for specialist nursing training, and for varied and competent further and continuing education in the nursing professions, is all the more urgent. The Katholische Schule für Pflegeberufe in Duisburg pursues this important task as a training institution. The nursing school is innovative, forward-looking and creative. That also shows in its newly implemented advertising strategy. To advertise its training and further-education programme, BlaueErdbeere signage installed an LED advertising wall in front of its premises, facing the main street.
As a digital signage integrator, BlaueErdbeere supplied not only the LED hardware but also, right away, the software, an initial content package and a software training. The templates set up by BlaueErdbeere and oriented to the corporate design can be maintained and updated by the client on their own responsibility after the system handover.
In 2022 the Catholic School for Nursing Professions celebrated its 30th anniversary. Its motto since then has been “The future has room”. The nursing school offers every trainee the chance to complete a high-quality training as a nursing professional in three years, or to finish the training as a nursing assistant in one training year. Through professionally competent and knowledge-rich training, the Catholic School makes an important contribution to bringing confident nursing professionals into the care sector.
“Our training centre is modern and meets the digital requirements of a modern school for nursing professions. The transfer from theory to practice of innovative nursing techniques takes place in skills labs as part of the specialist practical teaching. These practical exercises are reflected on and assessed through digital evaluations. And so it was a consistent step for us to make our advertising more digital too. Through the LED wall we have the chance, alongside our training programme, also to publish vacancies for teaching staff and also to promote very specific courses with dates”, emphasises Renate Burmeister-Feldkamp, head of the Katholische Schule für Pflegeberufe Duisburg e.V.
