A digital menu board upgrades the food area of YAYLA ARENA in Krefeld

Germany's most beautiful ice rink presents itself in an appealingly modern way and digitised its food counter in autumn 2019. The digital video walls above the catering counters show visitors, at high brightness, the current food and drinks offer.

The seven digital menu boards, consisting of 4 x 55" digital signage displays, were mounted in landscape format with individually made ceiling mounts. The video walls are supplemented by a digital fabric totem that can be used as a mobile unit. Via the content management system supplied with them, the arena operator can design and update the digital menu completely independently, according to the event and the offer. BlaueErdbeere supplied graphically appealing template layouts along with them. Laborious upkeep of chalkboards thus belongs to the past. With our digital menu boards for the catering trade, the staff can look after the wellbeing of the visitors completely.

The YAYLA ARENA is the multi-purpose arena for sport, events and shows in Krefeld and home to high-calibre world stars, breathtaking sporting events and unique top-class events. Up to 9,500 guests can fit in here.

„Our jewellery box serves not only as an ice rink, but also as an event centre, a stage and a platform for business, society, culture and politics, which made the digital upgrade of the catering area all the more relevant for us“, underlines Inge Klaßen, head of event management at the YAYLA ARENA.